A unified bill payment platform covering flights, hotels, and transportation, designed to be intuitive, visibly clear, and seamless.
Nigerian bill payment services were fragmented across multiple apps, each with inconsistent interfaces and too many steps to get anything done. Billpoint was built to consolidate the essential services into one unified experience.
The design work covered the full product: bill payments, flight and hotel bookings, transportation, and a web companion app that matched the mobile experience. The focus throughout was speed, clarity, and confidence for the user at every step.
A competitive analysis of the major Nigerian fintech apps revealed clear gaps in simplicity, service coverage, and consumer-focused design.
Feature-rich but potentially overwhelming for everyday users.
Multiple services available but requiring too many steps to complete.
Simple and clean but limited travel and lifestyle service options.
Polished merchant-focused UX with less attention to end consumers.
Every design decision was grounded in reducing friction and building confidence through clarity.
Core services were laid out on a single dashboard so users could find and start any task within two taps.
Navigation was restructured to eliminate unnecessary layers and get users to their goal with less friction.
Each payment and booking flow was stripped back to only the essential steps, reducing drop-off at every stage.
Thoughtful use of type scale, colour, and motion guided users through complex actions without overwhelming them.
A unified design language was applied across the mobile app and web companion so the experience felt coherent everywhere.
The redesign delivered measurable improvements across engagement, revenue, and user satisfaction.
Simplified flows pushed more users through to a completed payment.
Users explored more services per session on both mobile and web.
Positive user feedback consistently cited ease of use and clarity.
Improved UX translated directly into measurable revenue gains.
Aktivated brings the full stack: research, design, and production ready code, so your product gets shipped, not just designed.